AGENTAn idea doesn't become a business until somebody builds it.
Two things have to happen. You have to work out what to do, and then somebody has to actually do it. Almost every small business gets stuck between those two. We'll help you with the first part for free. The second part is what we're for.
Two halves of the same coin
I want to be careful here, because there's a version of this argument that's wrong, and it's the version most people in my industry make.
The wrong version says: your plan is fine, you just need someone to execute it. That isn't true for most small businesses. Plenty of owners started from what they'd seen work somewhere else, or from what the shop down the street tried before it closed. The thinking has a hole in it from day one, and nobody has ever stress-tested it.
So both halves matter. A plan nobody builds is worth nothing. A thing built on a bad plan is worse — it's expensive and it's wrong. The two have to be joined, and that joining is the part almost nobody offers a business your size.
Here's how we split it.
Working out what to do
- What your customers actually see when they look for you
- How you compare to the five businesses nearest you
- What's missing, in order of what it's costing you
- What to fix first — and what to leave alone
Actually building it
- The website is built, live, and fast on a phone
- The Google listing is verified and correct
- The systems are connected, not just switched on
- It's tuned so people find you — through search, and through the AI tools people now ask instead of searching
Start with the free check
Give us your business name and your city. We look at what a customer would find if they went looking for you right now, we look at the five nearest businesses like yours, and we send you a plain-language report.
It measures things. It doesn't guess at things. Every line is something you can go and verify yourself in thirty seconds, and every line has a button that says this isn't right — because we're looking at your business from the outside, and you're the one who knows it from the inside.
Then it tells you what to do first. Not everything at once — that's how owners end up doing nothing. Three things, in order, with what each one is likely to change and roughly how long it takes to show up.
Then, if you want it built, there are three ways to do it
The report is yours either way. You can take it and do the work yourself — genuinely, that's a real option and some people should take it.
You build it
We hand you the report, the order to do things in, and the instructions. You do the work. Costs you nothing but time.
We build it together
We work alongside you and your team. You keep control and learn the systems. Cheaper than having us do it, slower than having us do it.
We build it, you approve it
We do the whole thing. You look at it, tell us what's wrong, and we finish. Then everything transfers into your name.
And you can take it all at once, or one piece at a time.
All at once is what we recommend, and not because it costs more. It's because these systems are only worth much when they're connected — a fast website that isn't linked to a correct Google listing is half a solution. But if the money isn't there for all of it, we'll start with the single piece that's costing you the most, and you can add the rest when it makes sense.
What gets built, in the order money travels
Everything below is ordered by how close it sits to the cash register. That's deliberate. Most audits are ordered by best practice, which is why owners ignore them.
They find you
A website that loads fast on a phone. A verified Google listing. Listings that match each other. Findable by AI search, not just Google.
They trust you
Every review gets a reply, drafted for you and published only when you approve it. Difficult reviews get answered, not ignored.
They can act
A phone number they can tap. Hours they can read. An obvious next step — order, book, or call — without hunting for it.
You keep it
Invoices sent and chased. Books reconciled and ready for your accountant. The numbers that matter, once a week.
What actually changes, and when
This is the part most people in my line of work are dishonest about, so I'd rather just tell you.
Some of this work moves a number within a few weeks. Some of it is foundational and takes months to pay. Both are worth doing. But you should know which is which before you spend anything, because if you're short on cash you need the fast ones first.
| The work | When you'd see it | What moves |
|---|---|---|
| Fixing your Google listing — hours, categories, photos | 2 to 4 weeks | Profile views, calls, direction requests |
| Replying to every review | Immediately visible; rating follows over months | Response rate, then your rating |
| A tappable phone number and a clear next step | Immediately | Calls that actually connect |
| Website speed | 1 to 3 months | Search ranking, then traffic |
| Structured data, so AI tools can cite you | 3 to 6 months | Being named when someone asks an AI |
The first three cost the least and move the fastest. The last two are foundations — real, but they pay in six months, not six weeks. If someone tells you to start with the foundations, they're selling you a retainer.
What it costs
An agency will quote this work at $12,000 to $20,000 and take a quarter to deliver it. I'm one person with a system, which makes me faster and cheaper. The price is fixed before we start and doesn't move unless you change the scope.
The check
The report, the competitor comparison, and what to fix first.
Starter build
Website, Google listing, business email. The smallest thing that actually works.
Full build
All four stages, built and connected to each other.
Ongoing care
Monitoring, review handling, bookkeeping. Optional. Cancel whenever.
On money, plainly
Not everyone who reads this can afford the build right now, and I'd rather say so than pretend otherwise.
That's part of why the check is free. If the plan is sound, you'll be able to fund the work — through revenue, through a bank, through the small business lending that exists for exactly this. If the plan isn't sound, you shouldn't be spending the money on a website anyway, and I'd rather tell you that for nothing than take a deposit and let us both find out in month three.
Either way, you keep the report.
One more thing about how we work. We build on our own accounts so you're not stuck hunting for passwords. At handoff, every account transfers into your name — the domain, the hosting, the Google listing, all of it. If you stop working with us, you keep the business. That is not how most agencies do it, and it is deliberate.
Who you'll be working with
Me. Matt Lundy. No account manager, no junior staff.
For about twenty years I ran the back office of a business — the accounting, the finance, the payroll, the HR, the filings. I closed the books. I made sure payroll landed on Friday. I made the collection calls. And when there was no marketing department, I did that too, because somebody had to.
That's the same set of jobs you're doing right now, except I was doing it as a profession rather than at nine o'clock at night. It means I know from the inside which parts of your week a system can take off your hands, and which parts can't be handed to anyone.
After that I spent several years as a fractional operator. Good work, and I met a lot of capable people. But I kept hitting the same wall: the plan would get written, everyone would agree it was right, and then it would sit in a drawer. Nobody was going to build it.
Everybody has ideas. The rare thing — the thing that separates a business from a good intention — is somebody actually doing it. That's what this company is.
Start with the check. It costs you nothing.
Two minutes and your business name. You'll get a report on what a customer sees when they look for you, how you compare to the businesses nearest you, and the three things worth fixing first.
If you'd rather just talk, call me. Twenty minutes, no charge, and if I don't think you need me I'll tell you that too.